Jadu Heart are 22-year-old Alex Headford and Diva Jeffery. They formed after studying songwriting together at BIMM and being set an assignment to write songs in character. For the project they created the alter-egos Dina and Faro, with a detailed accompanying back story presented and illustrated as a comic book. So successful were the results that when Mura Masa heard the EP on Soundcloud he insisted on signing them in character and taking them on tour with him.
After 30m streams across two EPs on Anchor Point Records, 4 sold out shows and 60 plays on Radio 1, Jadu Heart are building towards a debut album.